101 SEO Tips for Website Improvement

SEO (Search Engine Optimization) is improvement of a website with the aim to get higher positions in the search results of Google and other search engines. With the help of SEO you have the opportunity to improve your website and improve user experience in Your web page. In this SEO guide you will find 101 tips what you can do by yourself to improve your website.



  1. Make sure your website has the https protocol
  2. Renew a domain name for several years to come. This will show the search engines that the website owners have long term plans.
  3. Include your business name or brand name in your domain name, not your keywords. In the past, domain names with keywords worked better, but now search engines can interpret such domain names as an attempt to deceive search engine algorithms.
  4. Domain names that will be linked to a specific region (.eu, .de .ru e.t.c.) have a better chance of gaining better positions in a particular region than domain names that are linked to other regions.
  5. Make Whois (who owns the domain name) visible.
  6. Check if the website has sitemp.xml. If website don’t have Sitemap, create Sitemap.
  7. Make sure the website has a Robots.txt file, if you don’t find it, create one.
  8. Check if you have a 404 page that will appear if some page of your website is not found. And make sure that 404 page has an appropriate design.
  9. Make sure your website is added to the Google Search Console and/or Yandex Webmaster. These tools provide very useful information about your website’s rankings in Google and Yandex search.
  10. Make sure that the structure of your website is logically structured.
  11. Place important information in your webpage header to make sure that important informations is accessible from any inner page of your website.
  12. If your website has only one page, it can be very difficult to achieve good results in search engines, add multiple inner pages.
  13. Use multiple levels when creating new inner pages, but don’t complicate the website too much and don’t create more than 4 levels.
  14. Use quality and fast hosting.
  15. Don’t place ads on your website.
  16. Make your website URL’s are understandable to humans (they should reflect what the section is about), use keyword in URL.
  17. Use a hierarchy of URL’s, such as… events/winter-events. This gives additional information to the search engines about what the website is about.
  18. Make sure your website URL’s end with a “/” symbol.
  19. Try to make URL ‘s as short as possible.
  20. Make sure the words in the URL are separated by a dash – .
  21. If the website is in Russian language, create URL’s with Latin characters.
  22. Make sure your website has a Privacy Policy in all the languages ​​in which the website is available.
  23. If your website does not have a Contacts section, add a Contacts section and add phone numbers, email addresses, contact form, map, and provide as much information as possible. This will increase the credibility of your page.
  24. Add to your website information where you describe what are advantages to collaborate with your company or choosing product what you are selling.
  25. Place contact information in the header of the page – phone, e-mail, contact us button.
  26. Add and verify your business address on Google Maps.
  27. Add the company’s legal information (registration number, legal address) in the footer of the page or in the contacts section.
  28. Make sure that when user navigates through your website and switch language, the user is taken to the same page (in desired language), not redirected to the home page or anywhere else.
  29. If your company has any awards or certificates (such as ISO), add the logo or images or .pdf of these certificates to your website.
  30. Create a Feedback page and Feedback Submission Form on the website.
  31. Create About Us page with description of company and employee photos.
  32. Add a Messenger with the real name and photo of your employee.
  33. Optimize website speed.
  34. Make sure your website is mobile-friendly.
  35. Check that your website is displayed correctly in all web browsers, if there are errors in any of the browsers, correct them.
  36. Check if your website is user friendly, users can find everything they need and understand where to navigate after they enter the page.
  37. Make sure that clicking on the logo takes the user to the home page from all pages except  home page.
  38. Add videos to your website.
  39. Make sure your website has a unique favicon.
  40. Add an alt text and title  that contains your main keyword to logo image.
  41. Make sure your website has a search field and it is easily accessible.
  42. If your website has long pages, be sure to have an “Up” button that allows users easily get to the top of the page.
  43. Create a company’s Youtube account and add videos from your company’s official Youtube channel to your web page.
  44. Use unique photo images taken especially for you on your website.
  45. Add descriptions, titles, and alt text to your photos. Each image must have a unique alt tag and title.
  46. Place quality images on your website, but also optimize your images so that they don’t slow down your website.
  47. Make sure the image sizes are specified.
  48. Do not use h2 and h3 level headings in product names and website menus.
  49. Make sure each section has only one H1 level heading and is at the top of the section.
  50. Use section, h2 and h3 level headings in the section texts and use them in a logical order.
  51. H1 level headlines must be unique.
  52. Put internal links on your website from one page to another. In places, of course, where appropriate. Do not repeat the same link more than once in the same internal page.
  53. Make download links different from simple links,  adding an image with a down arrow, and so on.
  54. Do not create link that lead to the same page where this link is located.
  55. Increase inbound links to a website gradually. Big jumps can have a negative effect on your position in search results.
  56. Add your website to free and paid business listings.
  57. Post links to your website in thematic forums, but only where appropriate.
  58. Make blog posting.
  59. Make sure that your website have inbound links only from trusted websites.
  60. Inbound links should be easy to find on the websites where you place links  (page containing the link should be in the main menu of the website). And the link should be prominently displayed in the page.
  61. Only place links to your website on trusted websites and those that are indexed by Google.
  62. Inbound links should lead not only to the  homepage, but also to other pages of your website
  63. Create unique content that will receive an inbound links.
  64. Create website / company accounts on social networks and link to the website.
  65. Regularly update  the information in the company’s social accounts.
  66. Integrate Facebook and / or Google feedback in your website.
  67. Add Share and like buttons to your website.
  68. Add Call to action buttons on the website.
  69. Add e-mailing subscription form.
  70. Add interesting, eye-catching headlines to your website.
  71. Add the ability to add comments.
  72. Post tests or surveys on your website.
  73. Use graphs, tables, charts in your texts.
  74. The length of the text should be longer than your competitors. Research everyone who is in the first positions in the Google search results for your desired keyword and write longer and better quality text than competitors with images, audio, video.
  75. The texts must be unique and contain useful information for the website visitor.
  76. Don’t overdo with keywords, don’t exceed 3% of the total text.
  77. Start the first paragraph with a keyword.
  78. Make sure each internal page has a meta title and a meta description.
  79. Include the keyword and website name in the meta title. Meta names must be unique.
  80. Start meta description with the keyword.
  81. The length of the meta description must not exceed 130 characters.
  82. Create unique meta descriptions, what are unique not only in your website, but unique across the web.
  83. Meta descriptions and meta titles should be unique and should not be repeated in different internal pages.
  84. Create a Frequently Asked Questions section to answer questions that are important for your site visitors and related to your topic.
  85. Create and post tutorials on your website that may be useful to your site visitors.
  86. Make sure all the texts on your website are unique. This can be done with various tools available for free on the Internet, such as: https://smallseotools.com/plagiarism-checker/
  87. Add a WhatsApp contact button to the website.
  88. Don’t use robot chatbots, provide human support.
  89. Make sure that your website does not have broken links. These may be some old blog entries that have been deleted, but search engines still index the link to this article.
  90. Make sure that each page of your website has a unique keyword and that the keywords do not repeat.
  91. Create content that will encourage users on your website to stay longer, these can be short videos (video series), tests, interesting or useful articles.
  92. Put audio podcasts on your web page.
  93. Show author of the article next to the articles on the website, this will increase the trust of the website in search engines.
  94. Create Pinterest account and add some pictures.
  95. Create your business page on Linkedin.
  96. Post articles with links to your website on popular blogger sites or popular trusted sites.
  97. Post customer reviews on the website in video format.
  98. Post show cases, case studies and portfolio on your website.
  99. Don’t highlight keywords in bold, highlight only what you really need to highlight in bold.
  100. If you have an online shop, make sure you have product comparison functionality.
  101. Create Google My Business profile.

Get in Touch

We would be more than happy to meet you and hear your story. Get to know your goals and create a solid partnership with you!

E-mail hello@dgwebfactory.com